Tuesday, November 29, 2011

Selling Ice to an Eskimo

            I hate to be sold to! There might be nothing worse than high pressure sales.
I don't like when it is done to me and I hope I never do it to a customer.
Throughout my career I have been very lucky to work for two different companies who's owners both understood the importance of service and support. As a Salesman, you hope to have a good product that fits the customer's needs and helps to make their job easier. Then on the the more important end of the purchase, be able to take care of their problems and provide parts and service quickly.
One of the things I know for a fact is it all equipment breaks at some point. The good companies, and the one I would want to do business with, are the one who can fix it in a reasonable amount of time.
Have I been perfect, no way and I have paid for it with having to try and re-earn a customer's business.Sometimes I have been successfully and sometimes it will take years or a revolutionary product for me to get another chance. That is the beauty of sales.

Hope you and your family had a great Thanksgiving!
WJC
               

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