Selling Ice to an Eskimo

            I hate to be sold to! There might be nothing worse than high pressure sales.
I don't like when it is done to me and I hope I never do it to a customer.
Throughout my career I have been very lucky to work for two different companies who's owners both understood the importance of service and support. As a Salesman, you hope to have a good product that fits the customer's needs and helps to make their job easier. Then on the the more important end of the purchase, be able to take care of their problems and provide parts and service quickly.
One of the things I know for a fact is it all equipment breaks at some point. The good companies, and the one I would want to do business with, are the one who can fix it in a reasonable amount of time.
Have I been perfect, no way and I have paid for it with having to try and re-earn a customer's business.Sometimes I have been successfully and sometimes it will take years or a revolutionary product for me to get another chance. That is the beauty of sales.

Hope you and your family had a great Thanksgiving!
WJC
               

Happy Thanksgiving!

Welcome to my inaugural blog post and thank you for taking the time to check it out!

My name is Bill Corcoran and I have been married for 17 years to my wife Pam. We have 3 great kids. I live in the Philly suburbs, just about 6 miles from the City Line and I am a life long Philly sports fan.

I have been selling Toro Commercial Equipment for 20 years to Golf Courses, Schools & Townships.
I was lucky enough to receive the Toro Master Salesman Award in 2007.

My goal for this blog is to inform you on some of the things I learn in my travels as the Toro guy in the Philly suburbs. One of the best words of advice I received when I was just starting out came from
Bob "Mother" Stokes, who was a sales rep for Philly Turf for 35 years.
He said "Everyday you will learn something new and when you stop learning it is time to go do something else". Bob was legendary with his customer service and truly is one of the good guys.

I have been very lucky throughout my career to work with some incredible people with extensive knowledge and history. Starting with Richie Valentine and Dick Bator at Merion Golf Club, when I worked there through college.Two men who could have not been more opposite but both were able to get things done in their own way.
One of the most interesting things about the golf business is how two Superintendents could have courses across the street from each other and do things very very differently but both produce a great product.

Look forward to filling you in on what I see and learn!

Bonus information

Things that I am thankful for as we head into the Thanksgiving holiday:
-That my wife doesn't pillow me when I snore
-That my kids are healthy except for their hearing issues
"What did I just SAY" seem to be repeated often in our house
-That my wife's parents and my parents are both around to see our kids growing up,
  even if my parents have become the Costanzas

I hope you and your family have a healthy and happy Thanksgiving!!!

WJC