The advantage of experience is it gives you a very clear perspective on how things change. This past week, we hosted an educational event with our partners from Turflux. While GPS technology will be talked about more and more as the turf industry continues to evolve, the reality is that to me it is eerily similar to the transition to the Raven controller from a manual sprayer. On the sales end, we spent a bunch of time trying to be comfortable with how the Raven worked. For many customers, the thought of letting a computer be in charge of chemical applications on their turf was unthinkable. Currently, if you were to sell a manual sprayer without any computer system, it is almost unheard of in our area. I truly believe that in the next 5-10 years, GPS spraying will be the same. The reactions to technology challenges are not seen the same as they were. I know for me, I am on about my 5th smart phone, with the last few phones meltdowns catastrophic for the phone, but not my information. With all the advantages that come with GPS technology and the bugs having been worked out on the Ag side, I think we are at the start of a new phase in turf management.
WJC
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