There is one thing that I have learned in my social media experiment and that is there is no handbook. I started this, a few years ago, on a career advancement/change basis. The change came without even one little bit of the social media efforts being a part of the equation. Go figure? Everything you read is telling you must have a social media footprint to matter in the business world. But depending on what customers you talk to, it is a good thing or a complete waste of time.
Maybe the use of social media will make you first on their mind when a need arises or even better, it makes you look technically advanced, but only to the guys who like using it. There are also pitfalls of too much information. We had a customer touting how great a demo of a mower was at his club on Twitter. The next day a competitive sales rep showed up looking to demo his unit. While I would love to post a video of a demo doing something extra ordinary, I also need to be careful not to give away the location. Sad but true.
I have some people who will reference something I have posted or tweeted. I have some others who absolutely have a strong opinion of my efforts. What I sometimes struggle with is posting information and the tone being misunderstood. Just like a text, it can always be perceived, not in the way you had hoped. So now make your stuff interesting or funny, but don't offend any one or come off like a jerk. Easy, right?
WJC
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