It Just Doesn't Matter

   One of my favorite movie scenes is Bill Murray in the movie Meatballs, giving a motivational speech the night before the final day competition against Camp Mohawk.

Why I bring this up, is this past week, while preparing for some meetings, I was analyzing some of the support we do as a company throughout the year. To say it was eye opening, is an understatement.
When you add up all the professional organizations and their events over a year, it can total up to a big number quickly.
So what does this have to do with the Meatballs speech? For me, it has always been an unanswerable question of, " does it matter from a business perspective if you do or do not support the associations of the turf industry?" The tag line of, "we support those who support us", has been repeated over and over for years at meetings. But does someone buy from me rather than a competitor because of my support level? Does it play a part in the purchase process?
Trying to quantify the return on your investment is not an easy number to come up with.
In the end, it just doesn't matter because it is the right thing to do.

WJC