Last March, I attended a seminar given by Jeffery Gitomer on Social Media and it was the kick off for his new book called "Social Boom". For those of you who are not familiar with Jeffery Gitomer, he is a big sales trainer and has written some great books on the topic of sales and customer satisfaction. If you are looking some great insights on what sales is all about, he is an incredible resource. It was my first step into the putting together a plan to try and use social media to help me be better at my job.
Now a year later, I have 401 followers on Twitter and have been slowly getting my blog up and going. The website domain name is still unused and the YouTube channel is quiet but I am getting there. On LinkedIn, I am up over 225 connections and climbing. I think the whole key was to try and do at least one thing a day. The key word in that sentence is TRY. The one thing everyone says about it in every discussion about using social media is " I don't have time". If you really think that, I would tell you to pick up Gitomer's book and read some of the statistics on the influence social media is having on society and the incredible coverage it has.
Has all this extra work sold one more piece of equipment for me? Not that I know of....YET, but as I was talking to a Superintendent Friday afternoon, he said he had learned a few things from my tweets.
So is it worth a couple of minutes a day.....my vote is yes! I am still way behind in the whole process but I am pretty happy being a year into it. Hopefully a year from now I can direct you to my website and tell you to check out the video on my YouTube channel!
WJC
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