Self Investment

       This past week I had the chance to attend a talk given by Jeffery Gitomer. Jeffery is considered one of the top people in the field of sales training. His one book, " The Little Red Book of Sales" is the all time leading seller in the sales category! Of all the sales & business books I have read, his stuff is what clicked for me the most. It helps he grew up in the Philadelphia area and his approach is really common sense and direct.
       The reason I bring this up is here in the North Eastern part of the US, this is the start of the trade show and educational event season. So it is time to invest in yourself. For our company, we will be hosting two big events called Turf Equipment University in Maryland and Pennsylvania. While there is a ton of planning that goes into putting on one of these events, it is really worth the effort. I am one of the track leaders and have put together the program for the Superintendent track in PA. with representatives from the USGA & GCSAA to kick it off. We then have Bill Brown from Turf Republic speaking on Turf Apps. The program then trends towards safety at your facility with Todd Miller of Golf Safety and John E. Tyrrell a lawyer from Philly, who deals with sports facilities. Then the program moves into self improvement with Sabrina Bladon, who is a marketing specialist who deals in the turf industry speaking on behaviors for success. And finally,
 we were lucky enough to get Steve Keating to speak at this years TEU too. Steve is head of sales training for The Toro Company and also an expert on the topic of leadership.
       Hopefully, you can tell that I am pretty excited about how it came together and the all star line up that we were able to agree to join us! So I would urge you to take an extra class or attend one more event this winter and continue to invest in the most important person you know....YOU!

Link to learn more about TEU:
http://www.turf-equipment.com/#!teu-landing/cr71



WJC